History 2004 - Present 2012
Joyride Games Ltd. founder Kaarle Vanamo has been always interested in healthy lifestyle, sports and leisure. During traveling and research of new innovations Kaarle Vanamo realized that no climbing equipment was available that would fully meet the idea of climbing, be suitable for sports centers, and also be easily movable to allow its use in short-term events also. He therefore founded a company in 2004 and developed the climbing simulator in collaboration with other experts. Later this product was named and branded as a ClimbStation™.
The concept was soon be supported by the Finnish Funding Agency for Technology and Innovation Tekes. After only one year the first prototype was born and it gained immediate worldwide attention when it was presented on Australian Television in 2005. The same prototype was soon presented on the Discovery Science channel and in the Beyond Tomorrow series.
Global visibility, a high level of interest and widespread awareness of ClimbStation´s potential generated a large number enquiries from countries like Australia, Egypt, Finland, Canada, Cyprus, India, Malaysia, New Zealand, Norway, Poland, Singapore, South Africa, Sweden, UK and the USA.
However, it was still far away of coming available into the market. A lot of work needed to be done in terms of connecting the right people and companies that could provide the needed know-how, financial support and marketing, not forgetting the legal documentation and protecting its intellectual rights.
Together with several designers, engineers and development offices and spending time and funds in solving the challenges of making durable, easy to use, safe and reliable indoor climbing simulator. It took over four years before ClimbStation was finally introduced in Helsinki Convention Center in September 2008, receiving excellent feedback from the public and press representatives.
In December 2008 ClimbStation won a prestigious ISPO FINALIST award in Brand-New-Brand competition. As an ISPO finalist ClimbStation was first time presented internationally at ISPO-WINTER 09 exhibition held in Münich Germany on February 2009. As being chosen as one of the Hottest New Brands in 2009. During years 2009 and 2010 we did further develop the manufacturing process and presented the latest product at Outdoor Expo, Friedrichshafen, Germany on July 2010.
Today, year 2012 we are focusing in manufacturing, marketing, and helping our distribution channel. We keep focusing for the highest quality in design of the product and customer satisfaction.
The concept was soon be supported by the Finnish Funding Agency for Technology and Innovation Tekes. After only one year the first prototype was born and it gained immediate worldwide attention when it was presented on Australian Television in 2005. The same prototype was soon presented on the Discovery Science channel and in the Beyond Tomorrow series.
Global visibility, a high level of interest and widespread awareness of ClimbStation´s potential generated a large number enquiries from countries like Australia, Egypt, Finland, Canada, Cyprus, India, Malaysia, New Zealand, Norway, Poland, Singapore, South Africa, Sweden, UK and the USA.
However, it was still far away of coming available into the market. A lot of work needed to be done in terms of connecting the right people and companies that could provide the needed know-how, financial support and marketing, not forgetting the legal documentation and protecting its intellectual rights.
Together with several designers, engineers and development offices and spending time and funds in solving the challenges of making durable, easy to use, safe and reliable indoor climbing simulator. It took over four years before ClimbStation was finally introduced in Helsinki Convention Center in September 2008, receiving excellent feedback from the public and press representatives.
In December 2008 ClimbStation won a prestigious ISPO FINALIST award in Brand-New-Brand competition. As an ISPO finalist ClimbStation was first time presented internationally at ISPO-WINTER 09 exhibition held in Münich Germany on February 2009. As being chosen as one of the Hottest New Brands in 2009. During years 2009 and 2010 we did further develop the manufacturing process and presented the latest product at Outdoor Expo, Friedrichshafen, Germany on July 2010.
Today, year 2012 we are focusing in manufacturing, marketing, and helping our distribution channel. We keep focusing for the highest quality in design of the product and customer satisfaction.
