I am a gym member and been visiting various types of Fitness and multi-sportshalls and even a smaller gyms. Based on my experience, the fitness center business success is not only because of a good fitness equipment, location, design, staff, pricing, atmosphere and service. It is about combining all of those and more.
The most successful places, and the places I wish to go is related to the enjoyment, free will of use my time in such a place. That comes to meeting people as well as having a great time and doing a good exercise. Of course someone might say that in gym, you are not about talking with your friends, it is doing the work out time. Maybe yes for someone, but I do know that most people (crowd that gym owners wish to get to new members) they think gym is a boring place, and I have to agree that in some times the "gym experience" is not that much of a fun, and when it starts not being fun, you will automatically start doing it less. And Why do it, if its not fun? You should not do it. I agree.
If you want to build a great fitness center a gym, where people enjoy their time and they want to recommend it to others. I would recommend to design it with people in mind, so that there are a lot of activities and its attractive place where you want to go and place that also enables social gathering. The one and best place to hook up your old buddies or even make new friends as the place is growing popular.
Nowadays when people are busy, they are seeking ways to meet up and do fun stuff at the same. This means the fitness industry is actually competing with various of activities such as golf, bowling, even movies, spa, climbing, cafe, restaurants and more.
When thinking about being different, making it more appealing and fun... Just adding a couple of ClimbStations can make a difference to everything! For your business growth, popularity and newsworthy.
Have a great day!
Br, Kaarle Vanamo
Ask yourself, will you have the money next year by continuing the way you are?
You need to add and have the cool factor, something that attracts and serves your customers. Then you will start making a better change! Rather think: This is the tool that makes the money and will be serving your customers years to come! Get new customers or get even a direct cash flow more than the monthly cost (rental or lease)!
Lets talk about marketing and costs in real life and businesses:
To get a new customer entering your facility, how much effort you need to do? Maybe you are investing a radio, printed media or even a TV advertising to get the customer even visiting your internet website or entering inside your facility. If you have done this advertising investment, you should remember that The customer visiting your premises has so far experienced nothing special. Nothing Special that He or She would feel good about – And in the end make a positive desicion and become your customer. This happens only if your services are right way tuned. This may include products, services, overall appearance, clean looks, kind and caring personnel and in the end the questions is that the time and money invested feels right or even better that expected. When you get your products and services to the level the experience is worth more that the price spent something else you will start see a positive change – And whats most important. The customer will recommend your services to others and come back again. Then no expensive advertising may not be even needed and your company is growing healthy, at the same time your body and health is getting better shape too. By bringing "Climbing For Everyone"
Kaarle Vanamo, the creator of ClimbStation