Sport Chek store in West Edmonton Mall attracts customers in a new active and interactive ways. . I think there are a lot to learn from them. Congratulations to Sport Chek for their new location.
Read the whole store from attached link / Edmonton Journal. Here is a part of the article:
Kyle Murray, associate professor of marketing and the director of the School of Retailing at the University of Alberta, said Sport Chek and Atmosphere are looking for ways to bring customers into the store with activity zones.
“Stores like the Apple Store and the Disney Store have demonstrated that if you create a space that’s really engaging, it actually has a major impact on sales per square foot,” Murray said. “A lot of retailers are moving toward making that in-store environment so engaging that people want to spend time in the store, so you’re not just going to buy and research these things online. You’re going to go try out your climbing shoes on the wall and check out the treadmill in person or swing a bat or shoot a hockey puck.
“It’s part of giving people a reason to come into the store as more and more people are seeing online shopping as a viable alternative.”